This story is about a typical Singaporean who is rather greedy in terms of money. He explained a plan to allow himself to earn as much as possible - asking the management of the shopping mall to turn off the air-conditioner so that the shopping mall would be sweltering and all shoppers would patronise his shop - to his two employees. In this case, he calls the proposal of turning off the air-conditioner a "win-win" situation as the management of the shopping mall would save on electricity bills.
We can tell that the story is set in Singapore by the way the boss of the ice-cream shop speaks. He mentions that he wanted to "figure out a way to make his shop earn more money". This shows the "kiasu" attitude and the greed of this shop owner and these traits are also shared by many Singaporeans.
I only revealed that the man was a shop owner at the start of the comic and purposely kept the fact that he was an owner of a ice-cream shop a secret to provide a sense of humour when the reader reads on to the final box. This also leads to one of the limitations in the process of doing this piece of comic - I could not draw anything in the background in the first 3 boxes or I would reveal the setting.
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